Increasing HCP Engagement with Marketing Automation

marketing automation

The HCP engagement landscape is changing. What used to be an industry dominated by sales reps is growing increasingly direct, bringing healthcare professionals in direct contact with the companies that might better serve them. According to one survey, 50% of HCPs could even “imagine a world without a sales rep.”

What does that mean for the future of pharmaceuticals? It means you have to be ready to engage HCP on their own level. It also means that you have to have the digital infrastructure necessary to automate these processes to allow for engagement without reps as the go-between. If you’re going to compete, you’re going to need to incorporate marketing automation processes in your own outreach efforts. As Seismic notes, “60 percent of companies with over $500M revenue have adopted a MAP”—or a Marketing Automation Platform.

The only question that remains: how?

Marketing automation software is where the industry is heading. But let’s get specific about what marketing automation means in the health care and pharmaceutical industries, and how you might leverage your own marketing automation efforts to increase HCP engagement. Doing so may yield the results of a motivated team of sales reps—without the expense of one. Here’s how.

Strategy #1: Email Automation Might Promise the Highest ROI

Perhaps the best place to invest your automation focus is in the realm of email marketing, which traditionally pays out one of the highest ROIs in modern digital strategy. According to HubSpot, email marketing can pay out as much as $38 for every $1 spent—and a chief reason that an estimated $350 million was spent on email marketing in the U.S. alone in 2019.

That works from a generic, all-things-marketing standpoint. But is email marketing automation suited for HCP engagement? The “Medical, Dental, and Healthcare” industry typically returns open rates of over 20%, according to MailChimp, which means your HCP engagement is not exempt from good email automation tactics. Let’s look at some great ways to integrate email into your marketing automation efforts:

  • Use automation to optimize your email timing. According to, “when you send the email is just as important as what you’re saying in the message.” They recommend investing in email software that lets you view these analytics and automate your email marketing to send at the times with the highest open rates for your HCP targets.
  • Make full use of the full suite of email automation strategies. 50% of survey respondents now use A/B testing in their email automation software, while 48% employ some form of marketing automation. Over one-third also use personalized content marketing through the use of email marketing. What does this mean for you? Installing the email marketing infrastructure that makes automation possible will help you access HCPs with more personalization and more effectiveness than many other methods.

Strategy #2: Investing in Content that Naturally Leads to More HCP Engagement

Healthcare professionals are like any other group—they’re going to gravitate towards one type of content over another. Your job in marketing automation is to create content that they’ll naturally gravitate to—and then proceed to create and promote that style of content in your marketing automation efforts.

Let’s take a look at the stats and find out what HCPs are currently looking for:

  • According to PharmaPhorum, HCPs naturally gravitate towards educational tools: “a total of 88 percent of HCPs reported accessing diagnostic tools at least once per month and 66 percent reported needing better access. However, 31 percent of pharma respondents reported not providing them.”
  • Incorporate mobile-friendly services. The majority of HCP use multiple devices every day, with 69 percent using a mobile phone that often. The majority also used a tablet every day. You should also note that marketers looking at the numbers have noted a 133% increase in mobile device usage when HCPs are conducting pharmaceutical research. Is your HCP outreach platform ready to accommodate that kind of research?

If you aren’t investing in the sort of content that engages HCPs most often, then you can’t expect to attract them as leads. But if you build a platform specifically with the HCPs and their issues in mind, you’ll be able to create a sustainable outreach program that engages them and nurtures them as leads for long-term success.

Strategy #3: Optimize Your Marketing Automation Channels to Suit HCP Preferences

It’s not just the content that requires catering to the HCP market. It’s the medium through which you communicate that content.

  • Avoid information overwhelm. One McKinsey survey in 2014 found that pharmaceutical companies would “launch 400 new products over the following three years,” representing an increase of 146% over a similar period in 2005. The result? HCPs will increasingly be overwhelmed by marketing information, new products, and an onslaught of pharmaceutical companies competing for attention. Your goal should be to avoid this information overwhelm. More on that in the next points.
  • Go digital. One of the advantages of using marketing automation is that it allows you to scale your digital outreach. And make no mistake—this is more important than ever. As AffinityMonitorTM notes, “More than half (53%) of marketing outreach to physicians now takes place through ‘non-personal’ promotion, such as email and mobile alerts, as well as direct mail and speaker programs.” Although that includes direct mail and speaker programs, you’ll also note how email and mobile alerts are becoming more prominent.
  • Rich content. HCPs conducting research will always want rich, detailed, powerful content. They want to be sure that they have the information necessary to make highly educated decisions. If you don’t deliver that to them, no amount of marketing automation is going to overcome what they see as a lack of information. As HealthCasts notes, “Rich, robust content will position your brand as a credible resource.”

You shouldn’t invest in marketing automation channels without some working knowledge of how HCPs would like to engage with you. They have their own preferences. They have their own habits. And if you aren’t meeting them at eye-level, you can only expect that you won’t have the engagement rates you could otherwise inspire.

Strategy #4: Use Marketing Automation to Eliminate the Flaws in Your HCP Outreach

No strategy is perfect. Your own HCP outreach may be optimized to suit your audience, but there are still going to be blind spots. Marketing automation can help smooth over some of these flaws and incorporate new practices that make things smoother from the HCP’s point of view, which increases the likelihood that they’ll want to work with you.

Let’s look at some of the automation processes that can be used to eliminate the following problems with HCP outreach:

  • Scheduling problems. “Gaining in-person access to physicians is becoming increasingly difficult because of a shortage of HCPs in the U.S., an increasingly competitive market, and a rise in bureaucratic processes that limit the number of hospital buyers,” notes SalesForce Pardot. Marketing automation can allow you to create a “lead nurturing” program that keeps HCPs engaged without feeling like they’re being ignored when there’s a scheduling problem. Today’s users expect updates on their latest scheduling quirks. If you don’t provide that for them with your marketing automation, you may lose out HCP engagement to those platforms that do.
  • Retargeting. The traditional “sales rep” model can lead to some blind spots. If a sales rep feels that an HCP is a “dead lead”—i.e., a lead that is no longer interested in what the sales rep has to say, then the sales rep is no longer inclined to engage with that HCP. But what if not all of these dead leads were dead leads? Marketing automation with tracking and follow-ups on “dead leads” prevents these HCPs from slipping through the cracks. You never know why an HCP lead might not fail to follow up, but with the right automation software, you don’t have to wonder. You can let the platform do it.
  • Lead prioritization. Let’s say your marketing team does have plenty of HCP leads coming into the system. What happens when your system is overwhelmed? If you fail to prioritize leads, you may not be able to capitalize on those HCPs who are most engaged. Marketing automation can help with lead prioritization so that the pharmaceutical sales team is able to follow up on the warmest of leads—those leads that are furthest along in the automated marketing pipeline.

With the proper strategies in place, you’ll lose far less business, increasing your overall engagement. After all, you work hard to reach out to new HCPs. You want to be sure that your campaigns are optimized for their engagement. When you lose out on potential leads because of an inefficient system, it’s like throwing that money away. It’s better to invest in a sophisticated marketing automation system that will reduce this waste.

Strategy #5: Align HCP Engagement Goals with the Proper Platform

None of this matters if you don’t have the proper platform to make it possible. HCP engagement will only be a vague idea—even if you have the numbers above—until you’re ready to carry out marketing automation on your own behalf. The only question is: how do you get started?

Enter the Pulse Engagement Cloud. Pulse Engagement Cloud is an all-in-one, customizable communications and engagement platform built specifically for the life science industry. And the results that we’ve seen help bear that out:

  • 69.12% increase in email open rates.
  • 10.14% increase in high-value HCPs
  • 234.19% in click-to-open rates
  • 27.71% decrease in unsubscribe rates

In our strategies above, you’ll notice that those marketing automation campaigns that seek to engage HCPs on their level—creating the content that HCPs want, delivering in the media that HCPs actually consume—will have the most success. Imagine having an HCP engagement program based on a platform that is built specifically with the life science industry in mind.

Marketing automation is more than just an interesting buzz phrase. It’s the way of the future when it comes to increasing HCP engagement. And you’re either investing in marketing automation to engage HCPs on their level—or you’re going to lose out to those companies who are.

Why We Changed Our Name from InTouchMD to Pulse Health

we are pulse health

Every company needs a banner to fly. But what happens if you get the banner wrong on the first try?

We learned. In a major way.

We launched InTouchMD in 2014. The intention was simple: build a single-source multi-channel contact center.

My family has been in the contact center space for over 30 years, so the name seemed obvious: if we could create a healthcare division that acted as a single destination for pharmaceutical companies to engage with physicians on multiple channels, it would be a slam dunk.

We named it InTouchMD.

The name was another slam dunk. It described our services, our mission, and our target market.

Except for one little problem.

The “slam dunk” didn’t work.

2014 came and went with lackluster business. Ditto for 2015.

And that’s when we started asking questions: what was missing? What were the user frustrations? What did pharmaceutical companies and the agencies representing them wish InTouchMD would be, and how could we provide that?

So we asked them.

The answers changed our entire perception on what a good “banner” really was.

The first thing we learned will come as no surprise: the pharmaceutical space is 10 years behind everybody else. That’s for good reason – pharmaceutical products are not widgets. They can represent life and death to the user.

The problem was that this means that pharmaceutical companies often lag. It won’t come as a surprise to learn that pharmaceutical companies were 10 years behind everybody else on marketing automation, CRM, email marketing, SaaS, the cloud, segmentation, and real-time reporting.

Sure, these technologies were working for everyone else. Just not pharma.

We further learned in our conversations that the industry was plagued with profound inefficiencies. There were very few (if any) industry-agnostic technology companies empowering the pharmaceutical space (whether it’s emerging biotech or established pharma) to better reach, engage, and understand their target – HCP.

It’s an industry riddled with disparate data sources, lag in reporting, expensive technologies with no support.

And then 2015/2016 came.

We realized that while we launched InTouchMD with good intentions, we needed to change the entire business model.

Taking every resource we could toward executing the next iteration of InTouchMD, we launched the first product of InTouchMD:

Pulse Engagement Cloud.

It was a cloud-based platform that allowed the pharmaceutical client to:

  • Email, call, text, and serve banners to the individual HCPs
  • Leverage those learnings to know…
    • …what content the HCP was interested in
    • …what the HCP’s consumption habits were (from a time or device perspective)
  • Run advanced segmentation which identified likeminded HCPs
  • Create detailed campaigns/journeys
  • Have a centralized database of all their HCPs
  • Custom reports that provided real-time intelligence and access
  • Connect with other technologies through APIs

In other words, Pule Engagement Cloud would be the go-to centralized engagement and intelligence system for a pharmaceutical company—whether you have one brand heading towards commercialization or hundreds of brands already there.

We found the slam dunk we were looking for. InTouchMD suddenly found its footing.

One subscriber came in. Then two. Then three. And the rest, as they say, is history.

Beyond the technology, we decided early on to make customer support a key pillar of InTouchMD. It worked.

We didn’t clock our hours. We did what the client needed. Truth be told, one of our core values is ‘Get it done.’ Our clients weren’t used to that level of support, and it was all for a price tag that made sense.

As InTouchMD grew, we launched new and exciting products.

  • Pulse Data Access
    • Unprecedented access to procure HCP (over a million records) and Patient data (over 30 million records), and enhance or clean their current in-house list
  • Pulse Insights
    • A unique view of all the learnings of Pulse Engagement Cloud through a visually stimulating, comprehensive presentation focused on actional analytics
  • Pulse Sample Management
    • An innovative approach to the antiquated world of sample distribution (pharmaceutical companies sending samples to HCPs) by providing efficiencies acting as a centralized HCP database. Meanwhile, we connected the brand and the vendors, and operated as the HCP communication/management platform
  • Pulse Engagement Cloud (Patient Version)
    • A technology that is built on the same infrastructure as the HCP version, but with significantly enhanced privacy standards, acting as the central platform for any and all patient (or caregiver) communication/data happening with the brand

As we kept launching new products, it grew harder to differentiate the name InTouchMD from the products that we were offering.

We took a hard look at industry-leading technology companies, and across the board, their name matched their product.

We decided to not reinvent the wheel, either.

On September 25th, 2019, we made a bold decision.

InTouchMD became Pulse Health.

We wanted to embrace our products and services.

Go all-in on the name Pulse and everything it represents. Finally, a banner to match the service.

Five months later, we couldn’t be happier with that decision. It was the slam dunk we always sought.

I am thankful for what InTouchMD has done for the company – without it, we wouldn’t have been able to find Pulse Engagement Cloud and a portfolio of important products that the pharmaceutical industry needs.

Pulse Health is here.

And it’s here to stay.

Under this new banner, we’re committed to being the technology company that this industry has needed for so long.

Pulse Health’s Pulse Engagement Cloud Platform Leverages SMS To Increase Stroke Awareness

pulse health sms

The life science technology company drives significant consumer interaction and education around stroke awareness utilizing SMS engagement.


Pulse Health, the leader in physician and patient cloud-based engagement solutions, is proud to announce positive results utilizing SMS to drive stroke awareness for a top global pharmaceutical company.

Pulse Health’s Pulse Engagement Cloud has become the dominant solution for pharmaceutical companies looking for an all-in-one solution for physician engagement and intelligence, but it’s recently launched patient version of the platform has found substantial momentum.

Pulse Health, in collaboration with Ogilvy Health, powered the technology facilitating engagement on the stroke awareness SMS campaign with Ogilvy Health acting as the AOR focusing on strategy and creative content.

The campaign focused on providing caregivers of potential stroke patients with enough information to properly assess the situation and guide them into immediate next steps.

Utilizing mass media drivers, the campaign encouraged the audience to take action by texting a short code which was present in print, digital video, and television broadcast. The results were outstanding and within 3 months, the campaign successfully connected and informed over 6,000 people.

“We are proud to have been participated in this very necessary stroke awareness campaign and can only hope that our technology has made a positive impact.” said Ryan Alovis, CEO of Pulse Health. “We look forward to leveraging SMS as a mechanism for our clients to amplify engagement.”

Pulse Health has achieved industry recognition with its Pulse Engagement Cloud. Pulse Engagement Cloud is a first of its kind SaaS based technology platform combining marketing automation, dynamic digital persona pages, email marketing, analytics/insights, healthcare CRM, and SMS engagement on a brand by brand level. Beyond its core offerings, Pulse Engagement Cloud integrates with external platforms to provide the client with a real-time 360 view of how the brand is performing.

The metrics surrounding SMS engagement are extraordinary, with over 90% of SMS messages being read within 3 minutes, thus yielding a response rate that is 209% higher than the other channels.

It’s been a banner year for Pulse Health, as its flagship technology Pulse Engagement Cloud was voted by PM360 as “The Most Innovative Product in Healthcare.” In addition, Pulse Insights was launched which enables pharmaceutical companies to better understand their marketing efforts and reveal rich insights to make smarter decisions, create better physician experiences and amplify innovation.

For more information about Pulse Health, visit

For more information about Ogilvy Health,

About Pulse Health

Pulse Health (formerly InTouchMD) is an industry leader in cloud-based engagement software and services for the life science industry. Powering a brands journey from launch to life. Pulse Health’s suite of products range from Pulse Engagement Cloud, Pulse Sample Management, Pulse HCP & Patient Data Access, Pulse Insights, and Pulse MCM Tactics. Pulse Health’s client base range from emerging biotech bringing their brands to commercialization, to global pharmaceutical companies looking to amplify their existing brands.

About Ogilvy Health

Ogilvy Health is a creative network focused on driving superior outcomes in the ever-changing healthcare environment, providing bespoke solutions for “whole brand building” in an increasingly complex and evolving marketplace. We believe in the power of making brands matter by keeping our audiences’ health and wellness needs at the center of every touchpoint. Our legacy of creativity, our global network and our deep expertise allow us to apply diverse thinking to create solutions to client challenges. Ogilvy Health delivers insight, creativity, innovation, and engagement solutions for all healthcare stakeholders, patients, and consumers across the healthcare continuum—through Consulting, Medical Education, HCP Promotion, Patient/Consumer Engagement and Market Access—while also drawing on the full range of Ogilvy’s talent and capabilities to integrate PR and Influence, Customer Engagement and Commerce, and Digital Transformation. Ogilvy is a WPP company.

Leading Life Science Technology Company InTouchMD Announces Rebrand as Pulse Health

pulse health

New brand reflects Pulse Heath’s long-term commitment to being hyper-focused on the Pulse family of life science technologies and solutions.


InTouchMD, the leading provider of cloud-based technology and services for the life science industry, announced that it will change its name to Pulse Health effective September 25th. The new corporate brand demonstrates Pulse Health’s long-term commitment to providing pharmaceutical companies a single partner for engagement and intelligence.

Founded in 2014, InTouchMD quickly evolved into the premiere destination for life science companies taking a brand to commercialization or looking to amplify an existing brand.

Pulse Health achieved industry recognition with its Pulse CRM platform. Pulse CRM is a first of its kind SaaS based technology combining marketing automation, robust HCP digital persona pages, email marketing, analytics/insights, and healthcare CRM on a brand by brand level. Beyond its core offerings, Pulse CRM integrates with external platforms to provide the client with a real-time 360 view of how the brand is performing.

“This name change marks a major step forward in our efforts to provide strategy and focus around the Pulse brand,” said Ryan Alovis, Chief Executive Officer of Pulse Health. “I’m proud of what we’ve accomplished as InTouchMD and confident that that this will only help strengthen our mission of being a best-in-class life science solutions company.”

Pulse Health is committed to bringing effective solutions to an industry that is plagued with inefficiencies ranging from disparate data sources, to the reliance of multiple single-feature industry general platforms, absentee client support, or the inability to access actionable data in real-time.

It’s been a banner year for Pulse Health as they recently sponsored Digital Pharma East, where their CEO led an expert panel on HCP omnichannel engagement. Additionally, they launched Pulse Insights, a powerful analytics extension to Pulse CRM which provides its pharmaceutical partners with a visually stimulating and digestible view of the brands marketing performance.

For more information about Pulse Health, visit

About Pulse Health

Pulse Health (formerly InTouchMD) is the industry leader in cloud-based engagement software and services for the life science industry. Powering a brands journey from launch to life. Pulse Health’s suite of products range from Pulse CRM, Pulse Sample Management, Pulse Data Access, Pulse Insights, and Pulse MCM Tactics. At the heart of Pulse Health is Pulse CRM, an award-winning, all-in-one customizable engagement solution for all HCP, Patient and Caregiver communication efforts – deploying the brands messaging while providing actionable data in real-time.

Pulse Health Launches Pulse Insights, Offering Clients Key Learnings to Better Understand Their HCP’S

pulse insights

Pulse Insights enables pharmaceutical companies to better understand their data across their marketing efforts and reveal rich insights to make smarter decisions, create better physician experiences and amplify innovation.

GARDEN CITY, N.Y., Sept. 6, 2019 /PRNewswire-PRWeb/ —  Pulse Health , the leader in physician and patient engagement solutions, today announced the launch of Pulse Insights, a robust analytics solution that provides its Pulse subscribers with meaningful insights surrounding their brands physician engagement.

Pharma marketers are facing a rapidly changing industry landscape, as physicians are becoming increasingly challenging to reach. As of May 2017, 100% of U.S. pharma marketers use email marketing, coupled with the fact that according to the American Medical Group Association, physician turnover is at its highest rate since the organization began tracking the data in 2005.

The high usage of email marketing and fluid HCP job market are just two of the catalysts for the need to empower and enlighten pharmaceutical brands.

” Pulse Health ‘s Pulse platform has long been the cloud-based industry leader for pharmaceutical brands looking to reach, engage and understand their HCP’s,” said Ryan Alovis, CEO of Pulse Health . “By offering our Pulse subscribers access to Pulse Insights, it’s further cementing our commitment in supercharging our clients to see and understand physician data.”

Data is the foundation of every digital transformation, and Pulse Insights will be able to enable pharmaceutical companies to tap into data across their marketing efforts and surface deeper insights to make smarter decisions, drive intelligent, connected physician experiences and accelerate innovation.

This has been a banner year for Pulse Health as it ts Pulse platform was recently voted by PM360 as “The Most Innovative Product in Healthcare”.

Additionally, Pulse Health which will soon be re-branding to Pulse Health, will be sponsoring the upcoming Digital Pharma East. Digital Pharma is taking place September 17th to September 20th at the Pennsylvania Convention Center in Philadelphia, PA.

For more information on Pulse Health and Pulse, visit www.pulsehealth.tech

ABOUT Pulse Health

Pulse Health is the industry leader in cloud-based engagement software and services for the life science industry. They develop powerful technologies and solutions for the full range of life science companies – from clinical to commercial. At the core of Pulse Health is Pulse Marketing, an all-in-one cloud-based HCP and patient engagement platform. Pulse helps the life science industry more effectively reach their target. Pulse is multi-purpose: centralized database, predictive modeling, marketing automation, lead scoring, sophisticated segmentation, tactical execution, CRM, advanced analytics via Pulse Insights, and real-time reporting/tracking of all engagement. In addition to Pulse, Pulse Health provides life science partners with the highest quality HCP and patient data via Pulse Data Access. For more information on Pulse, click here.

InTouchMD’s Pulse Platform Recognized as “Most Innovative Product” by PM360

pm360 pulse most innovative product

Pulse, healthcare’s most powerful all-in-one marketing solution has been selected as one of the most innovative products for 2018.


InTouchMD’s flagship product, Pulse, has been honored by PM360 as one of the most innovative products in healthcare for 2018.

PM360 is featuring the recognition in its 7th annual Innovations issue, created for purpose of recognizing the most innovative products and services offered to the pharmaceutical and medical device industries.

“This recognition comes at an exciting time for Pulse as we’re concluding a year of significant growth both in our business as well as with enhancements to our Pulse platform.” said Ryan Alovis, Chief Executive Officer of InTouchMD. “With this honor, InTouchMD has solidified itself as a leader in healthcare technology.”

Pulse has found success within all sub-sectors of the healthcare industry, ranging from biotechnology to large-cap pharmaceutical companies and from healthcare services to the medical device space.

“Our selections represent the companies, offerings, and strategies that demonstrated what we believe is unique in its ability to impact the industry,” says Anna Stashower, CEO/Publisher of PM360. “We hope others in the industry are able to work with these innovators or use these innovations to better serve patients, physicians, and other healthcare stakeholders.”

This has been a banner year for InTouchMD as it recently completed a partnership with one of the largest healthcare agencies in the United States. Through this partnership, InTouchMD will provide their life-science clients the enhanced, cloud-based Pulse platform in addition to data services and tactical execution.

About InTouchMD

InTouchMD is a premier healthcare technology company whose signature platform is Pulse, healthcare’s most powerful all-in-one cloud-based marketing solution. Pulse helps the life-science industry more effectively reach their target. Pulse is multi-purpose: centralized database, predictive modeling, marketing automation, lead scoring, sophisticated segmentation, tactical execution, CRM, advanced analytics, and real-time reporting/tracking of all engagement. In addition to Pulse, InTouchMD provides their life-science partners with the highest quality HCP and patient data. For more information on Pulse, click here.

About PM360

PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharma marketing professionals to succeed in the complex and highly regulated healthcare environment. For more information on this year’s selections, click here.

Havas Health & You Inks Partnership Agreement with Pulse Health to Help Healthcare Clients Maximize Engagement with Healthcare Professionals and Patients

havas office

HH&Y Will Begin Leveraging Pulse Health’s Suite of Technology Products Next Month

NEW YORK, Aug. 14, 2018 /PRNewswire/ — Havas Health & You (HH&Y), the health and wellness marketing network focused on promoting healthy living decisions across the entire health ecosystem, today announced its strategic partnership with healthcare solutions company Pulse Health.

Beginning Sept. 1, HH&Y will use Pulse Health’s technology platforms, which focus on developing marketing campaigns that reach out to healthcare professionals (HCPs) and patients when they are available, via the channel they prefer, with content that is of interest to them.

Headquartered in Garden City, New York, Pulse Health has transformed into one of the fastest-growing healthcare technology companies in the country, thanks in part to the success of its technology platforms. 

“The thesis of Pulse Health is built around the hard-to-reach HCPs,” said Ryan Alovis, chief executive officer and founder of Pulse Health. “On average, a healthcare location receives 2,900 messages on a daily basis. Most fall flat because marketers are not speaking to their targets how they want to be spoken to. Approximately 80 percent of an HCP’s marketing journey is now self-directed, with 87 percent of the market yearning for a meaningful relationship with a brand. By utilizing our technology platforms, Havas Health & You will be able to help its healthcare company clients create real bonds with HCPs and patients.”

HH&Y’s initial partnership with Pulse Health will focus on the North American market with plans of expanding overseas.

“This partnership is important to Havas Health & You and our clients because Pulse Health’s suite of healthcare-focused marketing solutions will allow us to better serve our clients,” said Donna Murphy, global CEO of HH&Y. “The partnership will center around Pulse Health’s powerful technology solutions, which will allow our clients to engage with their target market on an up-close-and-personal level.”

For more information about Havas Health & You, visit

About Havas Health & You
Havas Health & You unites Havas Life, Health4Brands (H4B), Lynx, Havas Life PR and Havas Health Plus, all wholly owned health and communications networks, with the consumer health businesses and practices of Havas Creative Group. Its customer-centric approach has the talent, tenacity and technology that health-and-wellness companies, brands and people need to thrive in today’s world. For more information, go to

About Pulse HealthPulse Health is a premier healthcare technology company that has created some of healthcare’s most powerful all-in-one cloud-based marketing solution. Pulse Health helps healthcare companies more effectively target healthcare professionals and patients. Their all-in-one solution serves many purposes: centralized database, predictive modeling, marketing automation, lead scoring, sophisticated segmentation, tactical execution, CRM, advanced analytics and real-time reporting/tracking of all engagement. Beyond their technology platforms, Pulse Health provides healthcare companies with the highest quality data for both healthcare professionals and patient programs and can act as a single-source multi-channel outreach partner to engage with precision. For more information, go to

Media Contacts:
Ryan Alovis
CEO, InTouchMD  
(O) 1.800.898.5367 x2222
(F) 516.561.9499
(M) 516.662.9914

Melanie Klausner
Havas PR  
M: 1-602-373-8131

Ogilvy CommonHealth Worldwide and Pulse Health Announce Partnership

ogilvy health pulse health

March 27, 2017 09:33 ET Source: Ogilvy CommonHealth Worldwide

PARSIPPANY, NJ–(Marketwired – Mar 27, 2017) –  Ogilvy CommonHealth Worldwide (, the health behavior change specialists of Ogilvy & Mather ( and a WPP Health & Wellness company (NASDAQ: WPPGY) (, today announced the creation of a formal partnership with Pulse Health (, a leading healthcare marketing and solutions company.

Pulse Health has worked with Ogilvy CommonHealth Worldwide (OCHWW) since 2012. The collaboration with Pulse Health will assist OCHWW in offering comprehensive solutions spanning both the customer relationship management (CRM) and electronic health record (EHR) verticals. The partnership will afford OCHWW clients greater access to more targeted content and focused customer reach.

“While Pulse Health has been executing data services and multichannel marketing programs with us, the significance of this announcement puts focus on Percept, the game-changing EHR program that Pulse Health has been developing alongside OCHWW,” says Angelo Campano, Director, Customer Experience at OCHWW.

“We’ve had a rock-solid relationship with OCHWW for years now, and I’m confident that this partnership will only help provide greater value to our shared clients,” shared Ryan Alovis, CEO of Pulse Health. “This partnership will continue to provide OCHWW with immediate access to our suite of services, but more importantly, enables our mutual clients to maximize their EHR and CRM efforts in a meaningful and effective way.”

About Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide, the health behavior change specialist group of Ogilvy & Mather and part of WPP Health & Wellness, is committed to creativity and effectiveness in healthcare communications, everywhere. Our global headquarters are in Parsippany, NJ, with additional hubs in New York, London, Paris, and Singapore. We maintain multiple additional offices in markets critical to our clients’ global aspirations. Ogilvy CommonHealth Worldwide provides marketing services, including behavioral insights, content strategy and management, digital, interactive and new media services, marketing analytics and research, media planning and buying, medical education, payer marketing and market access, professional advertising and promotion, public affairs and relations, relationship marketing, sales training development, scientific communications, social media and social listening, and wellness and consumer advertising and promotion. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

About Pulse HealthFounded in 2012, Pulse Health, a division of The Stella Group, has quickly grown into a leading healthcare marketing and solutions company. Headquarters are in Garden City, NY, with additional state-of-the-art facilities in Florida and St. Lucia. Pulse Health focuses on data services (patient & HCP), multichannel outreach (tele, email, banner, SMS, fax, DM), and has built an award-winning Marketing Automation & Analytics platform called Pulse. In 2016, PM360 selected Pulse Health as one of the most innovative companies in healthcare.

Contact Information:

Beth Paulino
Kerianne Slattery
Ogilvy CommonHealth Worldwide
973.352.1000 tel

Pulse Health Recognized By PM360 as “Innovative Startup To Watch”

pulse health innovative

Pulse Health , one of the world’s leading providers of data services, outreach and marketing solutions for the healthcare marketing space, has been honored by PM360 as one of the top Innovative Startups in 2016.


Pulse Health , one of the world’s leading providers of data servicesoutreach and marketing solutions for the healthcare marketing space, has been honored by PM360 as one of the top Innovative Startups in 2016. PM360 is featuring the recognition in its 5th annual Innovations issue, created with the purpose of recognizing the most innovative products and services offered to the pharma and medical device industries. Qualifications for this prestigious honor consider companies less than 5 years old that are pioneering new avenues in healthcare.

Pulse Health prides itself on being a major disrupter in the healthcare industry by taking a field dominated with endless middle men and offering a premium one stop destination for all healthcare solutions.

“We’re ecstatic to be selected by PM360 as the healthcare startup to watch. I’m proud of the company we’ve built, and excited for the road ahead,” said Ryan Alovis, CEO of Pulse Health . “Too much waste occurs in the healthcare industry. We built Pulse Marketing Automation because ineffective and expensive outreach tactics have become the norm, and that’s because there is a lack of transparent information. Pulse is addressing this problem by focusing on zero waste and high response rates.”

Pulse Health established its flagship product, Pulse, for pharmaceutical companies to maximize their engagement with either the HCP or patient by more than 10 times the industry standard. Current solutions typically boast engagement rates of between 1-2% while Pulse, with its “zero waste” philosophy, can claim average engagement rates well over 15%. Pulse enables marketers to fully customize content focused on the interests of individual HCP and to disseminate that content via the client’s preferred channel.

The company’s Pulse platform has earned rave reviews from both clients and industry publications and is planning additional innovations and improvements to truly transform the healthcare outreach landscape. Pulse is the only platform which gives marketers the opportunity to design campaigns based on proven historical data. This method allows Pulse to translate that data into a predictive model which minimizes unnecessary costs and can easily allow users to measure their return on investment.

Pulse Health ’s talented professionals have turned innovation and the willingness to break down barriers into products that change the way the healthcare industry not only sees itself but also presents itself to those outside the industry.

For more information on Pulse Health visit

About Pulse Health
Pulse Health is a leading healthcare solutions company in Garden City, New York that specializes in data services, multichannel outreach and marketing automation. Pulse Health provides the highest quality patient and HCP data, and executes outreach campaigns that shatter industry standards for engagement.

About PM360
PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharma marketing professionals to succeed in the complex and highly regulated healthcare environment.